Resource Library
McKinsey & Company: Coronavirus: How should US higher education plan for an uncertain future?
This is a great market sector analysis from McKinsey & Company that can be shared with trustees to emphasize the broader, longer-term implications of the Covid-19 on higher education and… Read More
NACUBO: University Level ROI: How to Get Better Results with Less
This is a slide deck from a NACUBO-sponsored webinar featuring Paul Friga, founder of ABC Insights, and several public university presidents. The focus is on increasing ROI in the wake… Read More
swellSHARK: Covid-19 Commercial Market Assessment
This is an impact and response overview prepared by a New York Marketing Firm called {swellSHARK}. While the paper targets marketing professionals across a number of industries, the information addresses… Read More