Dynamic Campus: Recruitment & Retention During the COVID-19 Crisis

“A disturbing number of prospective students (one in six respondents) appear to be near the point of giving up on the idea of attending a four-year college or university as a full-time student in the fall,” notes a student poll published by Art & Science Group. Further, β€œan additional two-thirds of graduating seniors are currently concerned that they may have to change their first-choice school due to COVID-19.” During the coronavirus pandemic and its fallout, what can enrollment managers do to maximize recruitment and retention at institutions of higher education?